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Asep Haryono INDONESIA
simplyasep Indonesia
Asep Haryono INDONESIA
simplyasep Indonesia
Asep Haryono INDONESIA
simplyasep Indonesia
Asep Haryono INDONESIA
simplyasep Indonesia
Asep Haryono INDONESIA
simplyasep Indonesia
Asep Haryono INDONESIA
simplyasep Indonesia
Asep Haryono INDONESIA
simplyasep Indonesia


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Hello everyone. Happy Monday

DISCLAIMER : By the way, I’d like to let you know that I’m not able to publish a new blog post every day for several reasons. For now, I make sure to publish two new blog posts per week and maybe more someday.


iI have written some reviews on our national cuisine such as tofu, fried rice or Nasi Goreng, and today’s blog post I have planned to write a little different. One day at a traditional market in Kubu Raya Regency, West Kalimantan, Indonesia, the current address of myself and my whole family.


A few days ago, maybe on November 1st, I started my motorbike and went to a local traditional market that is located not too far from my home. After about a 7-minute drive, I arrived at the market. I parked my motorbike in the parking area along with other customers’ belongings. I am not too worried about the security of my motorbike parked in that area because a uniformed security guard, people here often call “satpam”, looks after all the motorbikes. I just paid about IDR 2,000 or less than 30 cents.

I purchased some items for daily kitchen needs such as cabai (chili), bawang merah (onion), bawang putih (garlic), tahu (tofu), ikan (fish), beans, vegetables, and chicken. I didn’t buy the whole chicken, by the way, just some parts of the chicken meat such as the neck and head.

One hilarious thing happened when the chicken seller asked me a question: “Do you have cats at your home?” The chicken seller thought that those who purchase the neck and head of the chicken meat usually prepare them for cat food. They had no idea that I bought the neck and head of the chicken for myself because the price is affordable. “They are really neck and head, but they’re still chicken meat, right?”

For your information, if you would like to buy a whole chicken, we use kilograms as the unit to determine the price. For example, one kilogram of chicken is about IDR 25,000. If you choose a chicken weighing 2 kilograms, you must pay IDR 50,000, or less than $3.

Wanna see the photos? Sure,  I will share at blow.  All photos are mine and I took them with my own cellphone.You can see Indonesian's real life through the photos 



Traditional market in Kubu Raya, West Kalimantan, with fresh vegetables and local shoppers. Most customers here are female. Photo by Asep Haryono. All rights reserved

A lively morning at a traditional market in Kubu Raya Regency  full of colors, conversations, and the aroma of fresh produce. Photo by Asep Haryono. All rights reserved


Stacks of tempe wrapped in banana leaves and tofu wrapped in paper at a local market in Kubu Raya. Photo by Asep Haryono. All rights reserved
Tempe and tofu.  the heart of Indonesian home cooking. These locally made favorites are always fresh and affordable at traditional markets. Photo by Asep Haryono. All rights reserved

Assorted fresh green vegetables neatly arranged on market shelves in Kubu Raya, West Kalimantan. . Photo by Asep Haryono. All rights reserved
Fresh greens ready for your next meal  from spinach and bok choy to local herbs, all freshly picked from nearby farms. . Photo by Asep Haryono. All rights reserved


A chicken seller cutting fresh chicken meat at a traditional market in Kubu Raya, West Kalimantan. Photo by Asep Haryono. All rights reserved
A local chicken seller prepares fresh meat for customers. Buying chicken parts like necks and heads is common for home cooking and traditional recipes. Photo by Asep Haryono. All rights reserved

Fresh turmeric, cucumbers, onions, and green vegetables displayed in baskets at a traditional market in Kubu Raya. Photo by Asep Haryono. All rights reserved

Colorful baskets of spices and vegetables  turmeric, onions, and greens  showing Indonesia’s rich variety of local produce. Photo by Asep Haryono. All rights reserved



Fresh and Local, the Real Taste of Life
It has become one of my weekly routines something simple yet meaningful.The market here is always lively and full of color. You can hear people chatting, bargaining, and laughing. The smell of fresh vegetables, herbs, and spices fills the air. It’s not fancy, but it’s real. It’s a place where life feels genuine and that’s what makes it so special to me by the way

Some people go to supermarkets with air conditioning and bright lights, but I still love the feeling of walking between small stalls, meeting local sellers, and picking up my daily kitchen needs vegetables, tofu, tempeh, garlic, and whatever looks fresh for the day just like what I have bought at the first paragraphs on this blog post.

Buying food from a traditional market is not just about saving money. It’s about freshness and connection. The vegetables come directly from local farmers, often harvested the night before. The tofu and tempeh are made early in the morning, still warm and soft.

When I cook at home, I can really taste the difference. The flavors are richer, the texture is better, and the ingredients feel alive. That’s something you don’t always find in plastic-wrapped products from big supermarkets.

Traditional markets in my area Kubu Raya or any areas in Pontianak remind us that good food doesn’t have to be imported or processed. It can come from people just around the corner hardworking farmers, smiling vendors, and small families keeping old traditions alive.

Most of the sellers here are women strong, kind, and full of energy. They manage the stalls, handle customers, and know exactly how to attract buyers. I always admire their spirit.


You can read - Rice and Tofu: Global Favorites with an Indonesian Soul



When I visit the same stalls every week, they start to recognize me. Sometimes we chat about the weather, the price of chili, or how business is going. These small talks make the market more than just a place to shop it becomes a small community.

They often call me “Abang” or “Pak” with a friendly smile. I don’t bargain too hard because I know their effort deserves fair pay. That’s one of the things I’ve learned from shopping here: value the people, not just the product. If you still ask for a cheaper price for vegetables or anything at the traditional market here, it’s considered okay, but not really recommended. Just take it for granted. People are generally okay with the prices of daily kitchen needs like tofu, tempeh, and many others.


I am man, and I can Shop Too
One interesting thing I notice every time I go to the market most of the customers are women. Housewives, mothers, and grandmothers carrying baskets or bags full of vegetables.

As a man, I may be one of the few who come regularly, but it feels perfectly normal. In Indonesia, men going to the market is not strange at all. Some do it for their families, some for their businesses, and some like me simply enjoy it.

I usually park my motorbike here. There’s no official parking lot around the market, but don’t worry  it’s totally safe because a local security guard looks after all the vehicles. Photo by Asep Haryono / All rights reserved.
I usually park my motorbike here. There’s no official parking lot around the market, but don’t worry  it’s totally safe because a local security guard looks after all the vehicles.



There’s a small sense of pride in buying your own ingredients and knowing exactly what goes into your food. It’s also a great way to stay connected to local life, to understand how people live and what they eat.

I think this is something that deserves to be shared that traditional markets are for everyone, not just women. It’s a place for all Indonesians who value freshness, community, and authenticity.

In today’s fast-paced world, many people prefer supermarkets or online delivery. They’re quick and convenient. But traditional markets offer something that digital services can’t replace human connection.

Here, you see faces, not logos. You talk, not just click. You learn where your food comes from, how it’s grown, and who sells it. That’s a form of transparency and honesty that’s slowly disappearing.

Traditional markets also support local farmers and small traders. By buying from them, you help keep the local economy alive. Every rupiah spent there goes directly to real people, not big corporations.

And let’s not forget traditional markets are environmentally friendly too. Many people here bring reusable bags, and most products come without unnecessary packaging. It’s an example of sustainable living that’s been part of Indonesian life long before “eco-friendly” became a trend.


Grabbing a Coffee? Why not
Sometimes, after I finish shopping at the traditional market, I stop at a small food stall near the market. I order a cup of coffee or tea and watch people passing by mothers carrying vegetables, children helping their parents, and old men chatting with friends.

In those quiet moments, I realize how peaceful and human life can be. This simple activity buying tofu, tempeh, and vegetables connects me with something bigger. It connects me with my community, my culture, and the rhythm of local life.

You don’t need to travel far or spend much to experience something meaningful. Sometimes, it’s right here in the market in the smell of garlic, the laughter of vendors, and the warmth of a morning sun over Pontianak.


A Timeless Indonesian Tradition
For foreigners visiting Indonesia, I always recommend going to a traditional market not just for the food, but for the experience. You’ll see the real Indonesia there: friendly people, bright colors, and strong community bonds. From big cities to small villages, traditional markets remain the same lively, warm, and full of stories.

It’s not just a place to buy things; it’s a reflection of who we are as Indonesians. A mix of tradition and togetherness that continues to survive in the modern era.

If you ever visit Indonesia, make sure to spend one morning exploring a traditional market. Walk around, talk to the vendors, and try some local snacks or fresh tempeh. You’ll find beauty in the simplest moments and maybe, like me, you’ll realize that these everyday routines are treasures worth keeping.

Traditional markets may change over time, but their heart will always stay the same. And as long as people still care about freshness, culture, and connection the market will always be alive
.


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Hello, my friends! This is Asep Haryono from Indonesia. A few days ago, my wife served me a plate of fried rice or Nasi Goreng in our language along with a glass of tea. It was such a plain and humble meal that day. There were no crackers on the side, but that wasn’t a problem at all. I was starving, and I finished it within seconds!

That simple meal reminded me, once again, of how Nasi Goreng can turn even an ordinary moment into something memorable and inspired me to write this blog post to share the experience with you. Before we jump into the blog post, I wanna put two photos that I took of the Nasi Goreng for you all here. Just find below.


A serving of Indonesian Nasi Goreng with fried chicken pieces and a glass of hot tea on a wooden table. Photo by Asep Haryono. All Rights Reserved.

A classic plate of Indonesian Nasi Goreng served with crispy fried chicken and warm tea  simple, home-style perfection. . Photo by Asep Haryono. All Rights Reserved.


Close-up view of Indonesian Nasi Goreng showing rice grains, chili slices, and fried chicken pieces on a green plate. Photo by Asep Haryono. All Rights Reserved.

A closer look at Nasi Goreng golden rice, chili, and savory chicken combined into Indonesia’s most beloved comfort food. Photo by Asep Haryono. All Rights Reserved.




If there’s one dish that truly captures the spirit of Indonesia in a single bite, it’s Nasi Goreng.

You’ll find it everywhere all across Indonesia, from humble street carts in Jakarta’s busy alleys to breakfast buffets at five-star resorts in Bali and all areas in Indonesia. It’s quick, flavorful, and comforting a fried rice that somehow manages to taste both familiar and uniquely Indonesian

But Nasi Goreng is more than just rice tossed in a wok. It’s a reflection of Indonesia’s history, its people, and the country’s creative way of transforming simple ingredients into something unforgettable.


A Dish with Deep Roots
The name Nasi Goreng literally means “fried rice” in Indonesian. At first glance, it might seem like a cousin to Chinese fried rice and that’s not far from the truth. Centuries ago, Chinese traders and immigrants brought the idea of frying leftover rice to the Indonesian archipelago. Indonesians, however, gave it a twist that made it their own.

They added sweet soy sauce (kecap manis), shrimp paste (terasi), shallots, chili, and garlic all local ingredients that created a new flavor identity. What was once a practical way to use leftover rice became a dish full of personality and soul.

Over time, Nasi Goreng spread across the islands, absorbing regional influences. In Java, it’s slightly sweet and dark from kecap manis. In Sumatra, you’ll find it spicy and rich with chili. In Bali, it might come with chicken satay or a fried egg on top, while in Kalimantan or Sulawesi, you might taste hints of local herbs and spices. Each version tells a small story of Indonesia’s diversity.


The Magic of Simplicity
At its heart, Nasi Goreng is simple. All you need is cold rice, oil, garlic, shallots, chili, and a splash of kecap manis. Fry them together, add some vegetables, meat, or shrimp and in minutes, a comforting, aromatic meal appears.

But don’t be fooled by its simplicity. The secret lies in balance sweet, salty, smoky, and spicy flavors all coming together in harmony. And unlike many fried rice dishes, Nasi Goreng has a slightly caramelized depth thanks to the thick, sweet soy sauce. It’s what gives that signature brown color and mouthwatering aroma that fills the air from every warung (small food stall).

Most Indonesians agree: the best Nasi Goreng is made on a hot wok over a charcoal stove. That’s where the magic happens when the rice gets just a bit crispy and smoky at the edges.


Read also - "Sambal:" More Than Just a Spicy Sauce for Indonesians


The Variations You’ll Love
Indonesia is a land of thousands of islands, and so is its fried rice countless variations, each with a local twist. Here are a few worth tasting if you ever travel around the country:

• Nasi Goreng Jawa (Javanese Fried Rice) – Mildly sweet and aromatic with kecap manis, often served with shredded chicken and egg. 
• Nasi Goreng Kampung (Village Fried Rice) – Spicy, rustic, and smoky, cooked with chili, anchovies, and sometimes shrimp paste. 
• Nasi Goreng Seafood – Popular in coastal cities, full of prawns, squid, and crab, perfect for seafood lovers. 
• Nasi Goreng Pete – Fried rice with stink beans, a bold and adventurous option known for its strong aroma. • Nasi Goreng Special – The classic version topped with a sunny-side-up egg, chicken satay, and prawn crackers (kerupuk).

Every version has its fans, and part of the fun is discovering which one matches your taste.


More Than a Meal , It’s a National Identity

What makes Nasi Goreng truly special isn’t just the flavor it’s the emotion attached to it. For many Indonesians, it’s a comfort food that reminds them of home, family, and late-night hunger after a long day. It’s what you eat when friends come over unexpectedly or when you just want something warm and satisfying without much effort.

Even Indonesia’s first President, Sukarno, reportedly loved Nasi Goreng. In many ways, it has become part of the nation’s identity simple, creative, adaptable, and full of heart.

It’s no wonder that Nasi Goreng was once listed by CNN Travel as one of the world’s 50 best dishes, capturing hearts (and stomachs) far beyond Indonesia’s borders.


Nasi Goreng Abroad
One of the best things about Nasi Goreng is its accessibility. Whether you’re in Singapore, Amsterdam, or New York, you might stumble upon a restaurant proudly serving “Indonesian fried rice.” Yet, as any local will tell you there’s nothing quite like tasting it in Indonesia itself.

Today, Nasi Goreng can easily be found far beyond Indonesia. From Amsterdam to Sydney, London to Los Angeles, many restaurants proudly serve this iconic Indonesian fried rice on their menus. In the Netherlands, it’s especially popular and often called Indische nasi goreng a delicious reminder of Indonesia’s rich culinary heritage. Across Europe, America, and Australia

Nasi Goreng has also become a star in Asian fusion restaurants and street food markets, loved for its smoky aroma, sweet soy flavor, and endless variations.

Thanks to food blogs, cooking videos, and global trade, people around the world can now make it at home simply search “Indonesian fried rice near me” or “how to make Nasi Goreng,” and you’ll find countless fans sharing their love for this dish. It’s no surprise that Nasi Goreng has become a global comfort food, connecting people everywhere through the warmth and flavor of Indonesia.

The Heart of Indonesia in Every Spoonful
Imagine sitting by the beach in Bali, hearing the gentle crash of waves, while a street vendor fires up his wok. The smoky scent of garlic and soy fills the air, and within minutes, a plate of steaming Nasi Goreng appears topped with a fried egg and a few crunchy kerupuk. That’s not just dinner; that’s a travel memory you’ll never forget.

At the end of the day, Nasi Goreng isn’t just about food it’s about connection. It connects generations, regions, and even travelers from around the world who fall in love with its charm.

Each spoonful carries a piece of Indonesia’s warmth and hospitality. Whether enjoyed in a bustling night market or made at home with love, Nasi Goreng remains a reminder of how food can tell the story of an entire nation one grain of rice at a time.

If you’ve ever tasted Nasi Goreng, share your favorite version in the comments! And if you haven’t yet put it on your travel bucket list.

Because once you do, you’ll understand why the world keeps falling in love with Indonesia’s most beloved fried rice.

A Message From Asep Haryono

 

"Thank you so much for your time here. I really appreciate your precious moment here as well.  Please leave any comment down below.  Let me hear from you.  Greetings from Indonesia"

By the way, A few weeks ago, my son came home from his school, SMK 5 Pontianak, with a big smile on his face. He showed me a photo on his phone it was the school lunch he had that day. The meal looked simple but delicious: rice, vegetables, fried chicken, and a piece of fruit. “This is from the Makan Bergizi Gratis program, Dad!” he said proudly.

I have taken the photo of the menu of the MBG at below


A complete breakfast meal from MBG consisting of white rice, fried tempeh, boiled eggs, bananas, milk boxes, and fried noodles with boiled egg slices. Photo by Asep Haryono. All Rights Reserved

A full breakfast set from MBG featuring rice, side dishes, fruits, milk, and noodles ,a healthy start to the day! Photo by Asep Haryono. All Rights Reserved


A top-down view of MBG breakfast set including rice, eggs, fried tempeh, bananas, milk boxes, and noodles with vegetables and egg slices. Photo by Asep Haryono. All Rights Reserved

Top view of MBG’s nutritious breakfast package , simple, filling, and delicious. Photo by Asep Haryono. All Rights Reserved


A close-up shot of MBG meal showing fried noodles with chili, egg slices, and lime beside rice and side dishes on a plate. Photo by Asep Haryono. All Rights Reserved

Close-up of the appetizing MBG breakfast , noodles with egg and fresh lime served with rice and side dishes. Photo by Asep Haryono. All Rights Reserved


However, I’d like to add that the photos I took above are only examples of what I’ve seen and tasted. The menu may vary from one area to another across Indonesia.

.
That short moment made me curious. I started to look more into this new program that everyone has been talking about here all across Indonesia. This gives me an inspiration to write something about it as my blog post today. Enjoy.

What Is the MBG Program?.
Makan Bergizi Gratis, or MBG for short, means “Free Nutritious Meals.” It’s a government program of Indonesia that launched in 2025 to give free, healthy meals not only to students at high school students level , however also prepared for pregnant women, and young children across Indonesia.


The goal is simple but powerful , to make sure everyone, especially children, gets good nutrition every day. Many countries around the world Indonesian families still struggle to provide balanced meals because of economic or regional challenges. We called this stuff as Food Insecurity

Food insecurity refers to the situation when people do not have consistent and reliable access to enough safe, nutritious, and affordable food to live a healthy life.

It is not only about being hungry but also about the uncertainty of whether there will be enough food tomorrow or next week. This problem affects millions of people worldwide, including those in developed countries like the United States, as well as in developing nations such as Indonesia.

In Indonesia, food insecurity often appears in both rural and urban areas. In rural regions, natural disasters such as droughts, floods, and crop failures can limit food production and supply. Meanwhile, in cities, low-income families may struggle to buy healthy food due to rising prices and limited income. As a result, many people may rely on cheap but less nutritious food, which can lead to health problems such as malnutrition or obesity

Self Reflection


MBG tries to fill that gap by giving food that is not only free, but also healthy and safe.

Schools like my son’s in Pontianak are part of the early rollout. The menus are prepared carefully by trained kitchen teams, often using local ingredients from nearby markets or farmers. This means the program doesn’t just feed people it also helps local food producers.

How It Looks in Real Life

From what I’ve seen, the MBG meals look quite good. They are not luxurious, of course no fancy restaurant dishes but they are colorful, balanced, and filling. The menu usually includes rice, protein (like chicken, fish, tofu, or eggs), vegetables, and fruit.

My son told me that he and his friends really enjoy it. “Dad, sometimes it’s better than what I buy outside!” he joked.

For many students, this program is more than just free food. It’s also a reason to look forward to school every day. Some kids used to skip breakfast or lunch because they didn’t have enough money. Now, they can eat together with friends in a warm and happy environment.


Stories Behind the Program
Of course, like any big national program, MBG has had some challenges. There have been reports of food safety issues or contamination in a few areas. These are serious matters, and they remind us that maintaining food quality across such a large country is not easy.

But we should also look at the positive side many schools are doing it right. In Pontianak, for example, the schools I’ve seen are doing a great job keeping hygiene and quality high. The kitchen teams take time to prepare everything properly.

I also heard that nutritionists and teachers work together to make sure the meals meet health standards. That’s something new and important it shows that this program is not just about giving food, but about educating people about healthy eating habits.


Good nutrition plays a big role in children’s growth and learning. A hungry or undernourished child will find it hard to focus in class. A well-fed child, on the other hand, has more energy, better mood, and stronger concentration.

I believe programs like MBG can make a real difference in the long run. It’s not just about feeding children today it’s about building a healthier, stronger, and more educated generation for tomorrow.

When I look at the photos from my son’s school, I see more than just plates of rice and vegetables. I see effort, care, and hope behind every meal. I see a group of teachers, cooks, and local farmers working together to bring a small but meaningful change to the lives of students.


How Indonesia’s Program Fits into a Global Trend
What’s interesting is that Indonesia is not alone in running a free meal program for students. Many other countries have done something similar and their experiences show how powerful a simple lunch can be.

Take Finland, for example. Since 1948, every student in Finland has received a free hot meal at school. It’s part of their education system, and they see it as a right, not a privilege. Because of that, no child has to study on an empty stomach.

Then there’s Brazil, which runs a huge school-feeding program called PNAE. Millions of students across Brazil get free meals every day, often cooked using ingredients from local farmers. It’s quite similar to Indonesia’s idea of supporting local communities while feeding the nation.

In Kenya and other parts of Africa, free school meals are also growing fast. The World Food Programme helps local governments provide lunches for children in rural areas. For many of them, it’s the only full meal they get each day.

So when we see the Makan Bergizi Gratis program growing in schools like SMK 5 Pontianak, we can proudly say that Indonesia is part of a global movement one that believes good nutrition is the foundation of a better future.


What Makes Indonesia’s MBG Program Unique?
Many countries like Japan, India, the United States, and Finland have free meal programs for students. But Indonesia’s MBG (Makan Bergizi Gratis) program stands out for a few special reasons:

First, it focuses on local wisdom and ingredients. Unlike many other countries that use standardized menus, Indonesia’s MBG meals often use local ingredients and traditional recipes. Each region can design its own nutritious menu from sayur lodeh in Java to ikan pepes in Sumatra reflecting the local culture while keeping nutrition in balance.

Second, it has a community-based implementation. . MBG is not only a government project it also involves local communities, school committees, and even small food vendors. This helps create job opportunities for local cooks and suppliers while ensuring meals are freshly made every day.

Third, it delivers a strong educational message. . The program is not just about eating it teaches healthy eating habits and food hygiene. Teachers and parents are encouraged to talk about why nutritious meals matter, making it a part of character education.

Fourth, it promotes inclusive and equal access. . MBG aims to reach students from all backgrounds especially those in rural or remote areas so every child has an equal chance to grow strong and learn better, regardless of their family’s income.

Finally, it represents a nationwide spirit of togetherness. What makes MBG really special is the spirit behind it “Gotong Royong” (mutual cooperation). It’s not only about food, but also about showing care and unity as a nation.


A Taste of Hope

One thing I really love about MBG is that it connects people. It reminds us that food can bring communities together. When students eat the same meal, they share more than food they share stories, laughter, and friendship.

It also makes parents like me feel thankful. Knowing that my child gets a nutritious meal every school day gives me peace of mind. I don’t have to worry whether he’s eating enough or skipping lunch because of money

Even though some people criticize the program or point out its problems, I prefer to see it as a work in progress something that can be improved step by step. After all, change doesn’t happen overnight. What matters is that Indonesia has started something meaningful and full of heart.


Just Keep Going
The Makan Bergizi Gratis program may look like a simple idea free meals for students but it carries a deeper message. It shows that a country truly cares for its people’s health and education.

I hope this program continues to grow and improve in the coming years. With good management and community support, it can become one of the most successful public service initiatives Indonesia has ever seen

For now, I’ll keep enjoying those photos my son sends me from SMK 5 Pontianak photos of rice, vegetables, and smiles. Because sometimes, a simple meal can represent something far greater: hope for a better future.

Is there any such a 
Free Nutritious Meals (Makan Bergizi Grati) s program in your country by the way?.

Share your thoughts or photos in the comments below.
What do you think about the meals? How has it helped your family or your school community? Let’s spread positive stories and keep supporting this meaningful effort one meal at a time.


A Message From Asep Haryono

 

"Thank you so much for your time here. I really appreciate your precious moment here as well.  Please leave any comment down below.  Let me hear from you.  Greetings from Indonesia"

Hello everyone! How’s it going? Welcome to my blog. I’m so excited to start this new month of November with many different articles, mostly written from my own perspective and experiences. I’m so glad to be among all of you ,my fellow and fantastic bloggers from the U.S., Canada, Australia, Poland, Germany, Russia, the U.K., and many other wonderful bloggers from around the world. Hopefully, we can build real friendships beyond the online world.

Now, I’d like to share my own experience of having sushi with you all. To be honest, it happened quite a long time ago, but the memory remains unforgettable. Enjoy!


Chef preparing fresh sushi and other dishes in the open kitchen at JW Marriott Jakarta restaurant.
A chef in action at JW Marriott Jakarta  where culinary art meets precision. Photo by Asep Haryono. All rights reserved


Introduction:
The moment the sushi platter arrived at JW Marriott Jakarta, I felt like I was stepping into a tiny art gallery. Each piece was vibrant, delicate, and perfectly arranged almost too beautiful to eat. Sushi isn’t just food; it’s an experience.

Every bite tells a story of skill, tradition, and the freshness of high-quality ingredients. My visit to JW Marriott in 2010 gave me the perfect opportunity to enjoy this Japanese culinary art while attending an important workshop, and the memory still makes my mouth water today
c
Where is JW Marriott Jakarta
The JW Marriott Hotel in Jakarta is one of the city’s premier luxury destinations, renowned for its sophisticated design, world-class amenities, and exceptional dining experiences. Located in the heart of the bustling capital, the hotel offers a serene retreat from the city’s energetic pace, with elegantly designed rooms, modern facilities, and stunning views of Jakarta’s skyline.

Its restaurants, including the sushi counter I visited, are celebrated for combining international culinary excellence with local hospitality. Dining at JW Marriott is not just about the foodit’s about the experience, where ambiance, service, and presentation come together to create memorable moments


Read also - "Sambal:" More Than Just a Spicy Sauce for Indonesians.



A Memorable Workshop Experience
From September 16 to 19, 2010, I attended a workshop and study themed “Government and Parliamentary Synergy Progress Toward Accelerating to Achieve MDGs by 2015” at JW Marriott Kuningan Jakarta. While the focus of the workshop was serious and professional/ I could have written about the workshop in a little bit detail, however the bottom line of this article is about Sushi

, I found that enjoying sushi in the hotel restaurant offered a perfect way to relax and recharge after long sessions. The combination of learning, networking, and indulging in exquisite food made the entire experience truly unforgettable. It was a reminder that even during professional engagements, small culinary joys can make the moments more memorable.


A Sneak Peek Behind the Rules
Here’s a little-known fact: JW Marriott Jakarta has very strict rules about photography and videography. Guests, including myself, were officially not allowed to take any photos or videos inside or outside the hotel. Naturally,

I wanted to capture my sushi experience and the beautiful surroundings, so I decided to sneak out briefly to take a few snapshots and a short video outside the hotel. At first, everything went according to plan I got a few photos and a short clip without any issues.

But soon, I didn’t notice a security guard standing by the exit, observing me. Before I knew it, he approached, confiscated my cellphone, and asked to see the files I had taken. Every photo and video was carefully reviewed; the guard deleted all files from my phone, including those in the trash bin, before returning it to me.

Although a little embarrassing at the time, this experience gave me a fascinating insight into the strict security measures and the professionalism of JW Marriott Jakarta. It also added a personal story that makes my visit even more memorable and authentic.


What Makes Sushi So Special
Sushi, at its heart, is simple yet elegant. It’s vinegared rice paired with fresh ingredientsraw fish, seafood, vegetables, or even egg. The most common types include:

• Nigiri: Hand-pressed rice topped with fish or seafood.

 

• Maki: Rolled sushi wrapped in seaweed, often with multiple fillings. • Sashimi: Thin slices of fresh fish, served without rice.

 

• Temaki: Hand-rolled cones of seaweed filled with rice and ingredients.

What makes sushi truly remarkable is its balance. The flavor, texture, and visual appeal are all considered. A slice of salmon on perfectly seasoned rice can be just as exciting as a creative roll with avocado, spicy mayo, and tobiko. Sushi is a celebration of freshness and simplicity a dish where quality speaks for itself.


My Sushi Experience at JW Marriott Jakarta
Walking into the JW Marriott sushi counter was like entering a miniature theater. The chefs moved with precision and grace, slicing fish, rolling maki, and arranging each piece with care. I took out my camera immediately how could I resist capturing such edible artwork? Fins my photos I took down below

A plate of assorted sushi with tuna, salmon, and maki rolls served with soy sauce and green juice at JW Marriott Jakarta.  Photo by Asep Haryono. All rights reserved
A plate of assorted sushi with tuna, salmon, and maki rolls served with soy sauce and green juice at JW Marriott Jakarta.  Photo by Asep Haryono. All rights reserved



Sushi and salad bar at JW Marriott Jakarta with chefs working behind a display of infused oils and fresh ingredients.
 Sushi and salad bar at JW Marriott Jakarta with chefs working behind a display of infused oils and fresh ingredients. Photo by Asep Haryono. All rights reserved


Dessert counter at JW Marriott Jakarta featuring colorful puddings, cakes, and sweet treats elegantly displayed.
A delightful array of desserts awaits guests after an exquisite sushi meal.
Photo by Asep Haryono. All rights reserved

Close-up of colorful maki sushi rolls with salmon, cucumber, and crab stick served with wasabi and chili sauce at JW Marriott Jakarta. Photo by Asep Haryono. All rights reserved
Close-up of colorful maki sushi rolls with salmon, cucumber, and crab stick served with wasabi and chili sauce at JW Marriott Jakarta.
 Photo by Asep Haryono. All rights reserved



The sushi itself was a feast for both the eyes and the palate. The salmon nigiri glistened, the tuna sashimi looked almost translucent, and the specialty rolls combined flavors and colors in the most delightful way. Each bite was a perfect harmony of taste and texture the freshness of the fish, the slight tang of the rice, and the subtle crunch of the seaweed all working together


Read also -Why Bakso Holds a Special Place in the Heart of Indonesians.



One piece, in particular, stole the show for me: a creative roll with avocado, crab, and a delicate drizzle of sauce on top. It was both visually stunning and incredibly delicious. I couldn’t help snapping multiple photos, wanting to remember every detail.


Why Sushi Is More Than Just Food
Eating sushi is almost meditative. Watching the chef at work, appreciating the colors, and savoring each bite feels like participating in a centuries-old tradition. Sushi-making is an art form. Every ingredient is carefully selected, every slice thoughtfully cut, and every roll meticulously arranged.

Even if you’re not a sushi expert, there’s something magical about the process and the final product. It teaches patience, attention to detail, and respect for high-quality ingredients values that transcend the dining table.


Tips for Enjoying Sushi Anywhere
Whether you’re trying sushi for the first time or are a seasoned fan, here are a few tips to make the experience unforgettable:

1. Look for freshness: Bright colors, firm texture, and a clean aroma are signs of high-quality sushi. 
2. Appreciate presentation: Sushi is visual art. Take a moment to admire the arrangement before eating. 
3. Pair wisely: Green tea, light sake, or even a crisp white wine can enhance the flavors. 
4. Mind your etiquette: Traditionally, nigiri is eaten with the hands, and soy sauce is lightly brushed, not soaked.


Conclusion
My sushi experience at JW Marriott Jakarta wasn’t just a meal, it was a journey for the senses. From the visual beauty of the dishes to the intricate flavors in every bite, it reminded me that food can be art, culture, and joy all at once.

Attending the workshop on government and parliamentary synergy while being able to enjoy sushi made the whole experience both productive and pleasurable. And, of course, the unexpected adventure with the security guard adds a funny and authentic personal touch that makes this story uniquely mine.

Whether you’re dining at a luxury hotel, a local sushi bar, or even trying to make it at home, sushi offers a delicious glimpse into Japanese tradition that never gets old. So next time you see a beautifully arranged sushi platter, take a moment to savor it, not just for the taste, but for the story, the craftsmanship, and the experience behind every piece


Have you ever tried sushi at a luxury hotel or enjoyed a memorable dining experience like this? 

I’d love to hear your story! Share your favorite sushi spot or your most unforgettable food moment in the comments below 


A Message From Asep Haryono

 

"Thank you so much for your time here. I really appreciate your precious moment here as well.  Please leave any comment down below.  Let me hear from you.  Greetings from Indonesia"

Before we talk about Indonesia, let’s take a short trip back in time. Halloween began as an ancient Celtic festival called Samhain (pronounced “Sow-in”), marking the end of the harvest season and the start of winter. People believed that spirits of the dead returned to Earth on this night, so they lit bonfires and wore costumes to scare them away
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Over centuries, it blended with Christian traditions like All Saints’ Day, and later evolved into the fun, candy-filled, and costume-crazy celebration we know today. Kids go door-to-door shouting “Trick or treat!”, while adults enjoy costume parties, horror movies, and pumpkin carving.

A bright Halloween pumpkin glowing at night with warm orange tones, symbolizing the global Halloween celebration. This image was created by me to share festive greetings and respect for those who celebrate Halloween around the world
A bright Halloween pumpkin glowing at night with warm orange tones, symbolizing the global Halloween celebration. This image was created by me to share festive greetings and respect for those who celebrate Halloween around the world



Indonesia and Halloween: A Distant Relationship
In Indonesia, Halloween isn’t part of our cultural or religious calendar. We don’t have pumpkin patches, trick-or-treating, or haunted house traditions as part of our yearly routine.

However, globalization and especially the internet has brought Halloween closer to us. Thanks to movies, social media, and pop culture, many Indonesians (especially young people) are familiar with it. In cities like Jakarta, Bandung, Bali, and Surabaya, you’ll often see themed parties in cafés or malls with spooky decorations and fun costume contests.

It’s not really about ghosts or beliefs it’s about creativity, fun, and social connection.

Why Indonesians Don’t Really Celebrate Halloween
There are a few reasons why Halloween never really took root here

1. Cultural and Religious Differences Indonesia already has rich traditions for honoring ancestors, like Nyadran, Ngaben in Bali, and visiting graves during Lebaran. These customs hold deep meaning, leaving little room for imported rituals. 
2. No “Trick or Treat” Culture Indonesian neighborhoods don’t have the habit of children knocking on strangers’ doors for candy , it’s simply not part of our social norm. 
3. Different Beliefs and Perceptions Some people associate Halloween with superstition or Western paganism, so they prefer to avoid it. Others just see it as a foreign trend, not an Indonesian celebration. 
4. Tropical Climate Challenges Let’s be honest — wearing thick witch or vampire costumes in Indonesia’s hot weather would be more horror than fun!

 

When Halloween Meets Indonesian Creativity
Even without an official celebration, Indonesians love to add their own twist to global trends. Some local versions include:

• Café and mall decorations featuring pumpkins and fake spider webs. 
• School or community costume parties, often mixed with anime or cosplay themes. 
 • Local ghost costumes like Pocong, Kuntilanak, or Genderuwo joining the fun alongside Dracula and zombies.

 


And honestly, our local ghosts are scarier than any Hollywood monster! Imagine a Halloween night featuring Kuntilanak , the legendary female ghost who screams from treetops , or a Pocong hopping through the neighborhood. That would be next-level spooky!


The Power of Pop Culture
Even though we don’t celebrate it traditionally, Halloween connects Indonesians to the global community through shared pop culture. We enjoy horror movies, themed parties, and fun social media posts much like how people worldwide celebrate Valentine’s Day or Christmas for the joy of it.

At its core, Halloween isn’t about religion it’s about imagination, community, and creative expression.


A Spooky Fun Fact from Indonesia: The Ghostly Origin of Pontianak

Now, here’s something you might not know. The city where I’ve been living for the last 30 years ,Pontianak, the capital of West Kalimantan , has its own ghostly legend.

The name Pontianak itself comes from “Kuntilanak”, a female ghost in Indonesian folklore known for her eerie laughter and mysterious appearance. When the city was founded, early settlers believed they encountered this spirit in the forest near the Kapuas River. To scare it away, they fired cannons and that’s how Pontianak was established

This image is for illustration purposes only. Due to my personal convictions, I wish to emphasize that this article in no way endorses a belief in the occult. Image from Rakyat Tempat Lawang.
This image is for illustration purposes only. Due to my personal convictions, I wish to emphasize that this article in no way endorses a belief in the occult.
Image from Rakyat Tempat Lawang.



The Mysteries and History of Pontianak City. Pontianak’s history is wrapped in fascinating tales of the mystical and the mysterious. When Syarif Abdurrahman Alkadrie founded the city in 1771, it’s said he and his followers encountered a ghostly spirit  the Kuntilanak, a female ghost from local folklore.

To drive the spirit away, they fired cannonballs into the dense forest where the cries were heard. The place where those cannonballs landed later became the foundation of Pontianak City. Even today, locals remember this story as part of the city’s identity, symbolizing the courage to face fear and the unknown.

The echoes of those ancient cannon shots are believed to have marked the beginning of a city that sits proudly on the Equator where myth meets history and the supernatural blends with everyday life.

Even today, that story remains part of the city’s identity, blending myth and history in a way that feels uniquely Indonesian. So while the world celebrates Halloween with pumpkins, we in Pontianak already live in a city named after a ghost!


Should Indonesians Celebrate Halloween?
It depends. Some people say, “No, that’s not our culture,” while others see it as just harmless fun. Both are valid.

If Indonesians celebrate Halloween, it doesn’t have to mean copying Western traditions. It can be a way to show creativity and connect with others globally perhaps even mixing our own ghost stories and folklore into the fun. Imagine Pocong and Dracula at the same party!


Summary
For most Indonesians, October 31 is just another day. But around the world, it’s a time for fun, laughter, and creativity. Whether or not we celebrate it, we can still appreciate the joy and imagination it brings.

Halloween, in the end, reminds us that people everywhere love stories ,scary or funny and that our differences make the world more colorfulooo

UPDATE: November 3rd,2025 : 7.15 AM

I got some information from many resources confirmed that halloween today, especially in places like the U.S., Canada, and parts of Europe, has become mostly a secular celebration focused on fun, creativity, and community things like dressing up, trick-or-treating, haunted houses, and parties. Most people no longer associate it with religion or ancestor worship.

However, if we look at its historical roots, Halloween actually did have strong religious and spiritual connections. It evolved from Samhain, an ancient Celtic festival marking the end of the harvest and the start of winter, when people believed the boundary between the living and the dead was blurred. Later, the Christian Church adapted this festival into All Hallows’ Eve, the night before All Saints Day, which honored saints and departed souls.



To all my friends around the world who celebrate Halloween , have a spooky, joyful, and safe celebration! Greetings from Indonesia, and may your day be filled with laughter, light, and a little bit of mystery.

Asep Haryono
Kubu Raya, West Kalimantan – INDONESIA


A Message From Asep Haryono

 

"Thank you so much for your time here. I really appreciate your precious moment here as well.  Please leave any comment down below.  Let me hear from you.  Greetings from Indonesia"

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