Tag :
Keseharian,
Wisata Kuliner
- Asep Haryono | What Really Happened to Salt Bae — The “Kardashian of Steak”? - Powered by Blogger
Remember that guy who sprinkled salt like he was casting a magical steak spell? Yep, that’s Salt Bae real name Nusret Gökçe and while his fame once sizzled hotter than his grills, these days? It’s cooling off, fast.
It all started in 2017, when Salt Bae posted a short video called Ottoman Steak. With dramatic flair, he sliced up a giant steak like a butcher ballerina and finished it with a theatrical pinch of salt letting it cascade down his bent elbow like culinary confetti. That’s the moment the internet went wild. The meme was born. He became “Salt Bae,” and everyone from Leonardo DiCaprio to Cristiano Ronaldo wanted to eat at his restaurants.
But here’s where it gets juicy.
Salt Bae took that viral fame and turned it into a global empire of flashy Nusr-Et steakhouses. Think gold-covered tomahawk steaks, marble counters, and servers slicing meat tableside like ninja chefs. It was less “fine dining” and more food as theater. And it worked for a while.
Soon though, cracks started showing. Diners began complaining about ridiculously high prices and underwhelming food. A bill from one London location went viral for totaling £37,000 yes, for steak and sides! As more guests shared their not-so-impressed experiences, the glitter started to fade.
Then came the lawsuits. In 2018, four former employees from Salt Bae’s New York restaurant accused him of stealing tips and failing to pay proper wages. That’s a big no-no in the U.S. restaurant world. And though it didn’t blow up as loud as his salt move, it definitely damaged his credibility behind the scenes.
It all started in 2017, when Salt Bae posted a short video called Ottoman Steak. With dramatic flair, he sliced up a giant steak like a butcher ballerina and finished it with a theatrical pinch of salt letting it cascade down his bent elbow like culinary confetti. That’s the moment the internet went wild. The meme was born. He became “Salt Bae,” and everyone from Leonardo DiCaprio to Cristiano Ronaldo wanted to eat at his restaurants.
But here’s where it gets juicy.
Salt Bae took that viral fame and turned it into a global empire of flashy Nusr-Et steakhouses. Think gold-covered tomahawk steaks, marble counters, and servers slicing meat tableside like ninja chefs. It was less “fine dining” and more food as theater. And it worked for a while.
Soon though, cracks started showing. Diners began complaining about ridiculously high prices and underwhelming food. A bill from one London location went viral for totaling £37,000 yes, for steak and sides! As more guests shared their not-so-impressed experiences, the glitter started to fade.
Then came the lawsuits. In 2018, four former employees from Salt Bae’s New York restaurant accused him of stealing tips and failing to pay proper wages. That’s a big no-no in the U.S. restaurant world. And though it didn’t blow up as loud as his salt move, it definitely damaged his credibility behind the scenes.
Served with dramatic flair, it became infamous after London diners posted viral bills topping £37,000. Critics called it a “money flex,” but fans paid for the luxury and the Instagram moment.
Despite the backlash, it symbolized Salt Bae’s brand: style over substance. This gold steak is less about taste and more about show, turning a sprinkle of salt into a global luxury dining stunt".
Let’s not forget his awkward public appearances. After Argentina won the 2022 World Cup, Salt Bae somehow ended up on the field, grabbing the trophy (which only winners and heads of state are allowed to touch) and awkwardly pulling Messi into selfies. The internet cringed. Even worse? In 2023, he was reportedly kicked out of a Champions League after-party for crashing it without an invite.
All this drama led people to start calling him the "Kardashian of Steak." Why? Because, like the Kardashians, Salt Bae’s fame is all about style over substance. He built his empire on a viral pose, social media glitz, and luxury vibes not necessarily world-class cooking. His Instagram is full of slick poses, celebrity dinners, and gold meat. But when you strip away the show, what’s left?
Now, many of his U.S. restaurants have closed, and he’s refocusing internationally. But it’s clear the internet’s favorite steak guy is no longer the flavor of the month. Still, you gotta give the guy credit: he turned a single salt sprinkle into a global brand. That’s talent even if it didn’t stay medium-rare forever.
A Message From Asep Haryono
"Thank you so much for your time here. I really appreciate your precious moment here as well. Please leave any comment down below. Let me hear from you. Greetings from Indonesia"
