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- Asep Haryono | My First Experience Tasting KitKat Matcha Green Tea From Japan - Powered by Blogger
Hello there. How is it going?
My wife just came back from Japan a few days ago. She stayed there for seven days, from November 8 to November 15, for a teaching exchange program with The Japan Foundation. The program was full of cultural activities, school visits, and many new experiences. When she returned to Indonesia, she brought me several souvenirs small snacks, cute merch, and thoughtful gifts.
One of the snacks she brought was a pack of Japanese KitKat Matcha. But this one was not the usual matcha flavor. It was KitKat (Koi Matcha) also known as Deep Matcha or Rich Matcha. This version is famous in Japan because it has one of the strongest matcha tastes among all KitKat products. The word koi means rich, deep, and intense and yes, you can really taste it.
I have enclosed three photos at below:
How Much Does It Cost in Indonesia ?
In Indonesia, Japanese Matcha Green Tea KitKats especially the original imported versions like KitKat Matcha, KitKat Otona no Amasa (Adult Sweetness), or the premium
KitKat Koi Matchaare commonly sold through online marketplaces such as Tokopedia, Shopee, and sometimes in specialty stores like AEON Mall or Japanese import shops, with prices usually ranging from Rp40.000 to Rp65.000 for small snack packs, Rp80.000 to Rp150.000 for mid-size bags, and Rp150.000 to Rp300.000 for large boxes or premium editions.
The bottom line is depending on the seller, packaging size, freshness, and whether the item is directly imported from Japan; special seasonal or regional flavors may cost more due to limited availability, and many local sellers also offer bundle deals where the price becomes slightly cheaper per pack overall, Japanese
KitKats are considered slightly pricey in Indonesia because they are imports, but they remain very popular as gifts, souvenirs, and unique treats for matcha lovers.
My First Bite: A Very Different Sensation
When I opened the small green package, the smell of matcha came out right away. I took my first bite, and immediately I felt something new on my tongue. Yes, you still get the classic chocolate taste and the crispy wafer inside But this Koi Matcha gives you a different layer of flavor a deep green tea taste that slowly spreads in your mouth. It feels creamy, smooth, and slightly earthy.
Not too sweet.
Not too bitter.
Just a perfect balance.
Honestly, it felt exotic, refreshing, and very different from any chocolate
I’ve tried before.
What Makes Koi Matcha Special?
The Koi Matcha version is special because:It uses Uji Matcha, a famous green tea from Uji, Kyoto. Uji is known worldwide for high-quality matcha, It has a stronger matcha taste than regular matcha KitKat, It feels like an “adult” flavor, not too sweet, more natural, and more premium, and It brings Japanese tea culture into a simple snack.
Japan takes matcha seriously. It is used in tea ceremonies, traditional desserts, modern drinks, and even noodles. This KitKat brings all of that history into a small piece of chocolate. Japan is also known for having 300+ KitKat flavors yes, more than 300! Some examples include Sakura, Hojicha, Strawberry Cheesecake, Wasabi, Tokyo Banana, Sweet Potato, and even Sake flavor.
KitKat is also a popular souvenir because the name sounds like “Kitto Katsu”, meaning surely win. People often buy it as a lucky gift for family and friends. For me, the KitKat Koi Matcha was more than just a snack. It was a sweet gift from my wife after her journey in Japan. She told me that Koi Matcha is one of the top omiyage (souvenir) choices in Japan.
The packaging also looks very Japanese. On the front, I can see a bamboo whisk (chasen) and a bowl of green tea.All of these symbols show the strong connection between this KitKat and traditional matcha culture.
Unique and Interesting Facts About KitKat Matcha
To make things more fun, here are some cool facts many people don’t know: Japan has more than 300 KitKat flavors. New flavors come out almost every year. Some examples include Sakura, Hojicha, Strawberry Cheesecake, Shinshu Apple, Wasabi, Tokyo Banana, Sweet Potato, and Sake flavor.
Matcha KitKat is one of the best-selling flvors in Japan and in many countries. It has become a symbol of Japanese sweets because the taste feels truly Japanese.Matcha KitKat was actually the first “premium” KitKat.
Before matcha, KitKats only came in normal flavors like chocolate, white chocolate, and dark chocolate. Matcha changed everything and opened the door for more creative flavors. KitKat became popular in Japan because of the phrase “Kitto Katsu”. It means surely win or good luck. Students often bring KitKats during exams as a lucky charm.
KitKat is one of the top omiyage (souvenirs) in Japan.Travelers love buying local KitKat flavors as gifts, especially the matcha version.Matcha KitKat uses real tea leaves. The matcha powder comes from steamed, dried, and finely ground green tea leaves.For the Koi Matcha version, there is no artificial matcha flavor only real matcha powder.
Matcha KitKat is extremely popular among tourists.Many tourists buy several boxes to bring home because Japanese KitKat flavors are so unique.
Summary
KitKat Koi Matcha is more than just candy.It uses matcha from Uji, Kyoto, known for producing some of the best green tea in the world. Because of that, the flavor is deeper, richer, and more balanced. In just one bite, you get a mix of modern chocolate and traditional Japanese taste. Many people say that eating Matcha KitKat is like tasting a small part of Japanese culture and I agree.My first experience with Koi Matcha was simple but unforgettable. Two small bites… and I felt like I got a tiny taste of Japan.
KitKat is everywhere convenience stores, airports, train stations, and souvenir shops. People buy it for themselves and also as omiyage (gifts).One big reason for its popularity is the name. “KitKat” sounds like “Kitto Katsu,” meaning surely win. Because of this, KitKat became a symbol of good luck, especially for students.
Matcha is a very real part of Japanese culture.It is used in tea ceremonies, desserts, drinks, and many daily foods. The calm, earthy, slightly bitter taste of matcha is a big part of Japanese flavor. Matcha KitKat especially the Koi Matcha version represents this traditional taste very well.
My wife just came back from Japan a few days ago. She stayed there for seven days, from November 8 to November 15, for a teaching exchange program with The Japan Foundation. The program was full of cultural activities, school visits, and many new experiences. When she returned to Indonesia, she brought me several souvenirs small snacks, cute merch, and thoughtful gifts.
One of the snacks she brought was a pack of Japanese KitKat Matcha. But this one was not the usual matcha flavor. It was KitKat (Koi Matcha) also known as Deep Matcha or Rich Matcha. This version is famous in Japan because it has one of the strongest matcha tastes among all KitKat products. The word koi means rich, deep, and intense and yes, you can really taste it.
I have enclosed three photos at below:
 |
| KitKat Matcha Green Tea Japan Koi Matcha (濃い抹茶) package with Uji matcha and bamboo whisk. Photo by Asep Haryono |
 |
| One pack of KitKat Koi Matcha from Japan consists of 10 small pieces. Photo by Asep Haryono. |
 |
| A closer look at a small KitKat Koi Matcha from Japan, so now you can see what’s actually inside. It’s cool! Photo by Asep Haryono. |
How Much Does It Cost in Indonesia ?
In Indonesia, Japanese Matcha Green Tea KitKats especially the original imported versions like KitKat Matcha, KitKat Otona no Amasa (Adult Sweetness), or the premium
KitKat Koi Matchaare commonly sold through online marketplaces such as Tokopedia, Shopee, and sometimes in specialty stores like AEON Mall or Japanese import shops, with prices usually ranging from Rp40.000 to Rp65.000 for small snack packs, Rp80.000 to Rp150.000 for mid-size bags, and Rp150.000 to Rp300.000 for large boxes or premium editions.
The bottom line is depending on the seller, packaging size, freshness, and whether the item is directly imported from Japan; special seasonal or regional flavors may cost more due to limited availability, and many local sellers also offer bundle deals where the price becomes slightly cheaper per pack overall, Japanese
KitKats are considered slightly pricey in Indonesia because they are imports, but they remain very popular as gifts, souvenirs, and unique treats for matcha lovers.
Remember 1 United States Dollar equals
16.727,55 Indonesian Rupiah
16.727,55 Indonesian Rupiah
My First Bite: A Very Different Sensation
When I opened the small green package, the smell of matcha came out right away. I took my first bite, and immediately I felt something new on my tongue. Yes, you still get the classic chocolate taste and the crispy wafer inside But this Koi Matcha gives you a different layer of flavor a deep green tea taste that slowly spreads in your mouth. It feels creamy, smooth, and slightly earthy.
Not too sweet.
Not too bitter.
Just a perfect balance.
Honestly, it felt exotic, refreshing, and very different from any chocolate
I’ve tried before.
What Makes Koi Matcha Special?
The Koi Matcha version is special because:It uses Uji Matcha, a famous green tea from Uji, Kyoto. Uji is known worldwide for high-quality matcha, It has a stronger matcha taste than regular matcha KitKat, It feels like an “adult” flavor, not too sweet, more natural, and more premium, and It brings Japanese tea culture into a simple snack.
Japan takes matcha seriously. It is used in tea ceremonies, traditional desserts, modern drinks, and even noodles. This KitKat brings all of that history into a small piece of chocolate. Japan is also known for having 300+ KitKat flavors yes, more than 300! Some examples include Sakura, Hojicha, Strawberry Cheesecake, Wasabi, Tokyo Banana, Sweet Potato, and even Sake flavor.
KitKat is also a popular souvenir because the name sounds like “Kitto Katsu”, meaning surely win. People often buy it as a lucky gift for family and friends. For me, the KitKat Koi Matcha was more than just a snack. It was a sweet gift from my wife after her journey in Japan. She told me that Koi Matcha is one of the top omiyage (souvenir) choices in Japan.
The packaging also looks very Japanese. On the front, I can see a bamboo whisk (chasen) and a bowl of green tea.All of these symbols show the strong connection between this KitKat and traditional matcha culture.
 |
| My wife is standing in the 6th position from the left, among all the Indonesian teacher delegates. The photo was taken in Tokyo, Japan, in November 2025. Photo courtesy Japan Foundation |
Unique and Interesting Facts About KitKat Matcha
To make things more fun, here are some cool facts many people don’t know: Japan has more than 300 KitKat flavors. New flavors come out almost every year. Some examples include Sakura, Hojicha, Strawberry Cheesecake, Shinshu Apple, Wasabi, Tokyo Banana, Sweet Potato, and Sake flavor.
Matcha KitKat is one of the best-selling flvors in Japan and in many countries. It has become a symbol of Japanese sweets because the taste feels truly Japanese.Matcha KitKat was actually the first “premium” KitKat.
Before matcha, KitKats only came in normal flavors like chocolate, white chocolate, and dark chocolate. Matcha changed everything and opened the door for more creative flavors. KitKat became popular in Japan because of the phrase “Kitto Katsu”. It means surely win or good luck. Students often bring KitKats during exams as a lucky charm.
KitKat is one of the top omiyage (souvenirs) in Japan.Travelers love buying local KitKat flavors as gifts, especially the matcha version.Matcha KitKat uses real tea leaves. The matcha powder comes from steamed, dried, and finely ground green tea leaves.For the Koi Matcha version, there is no artificial matcha flavor only real matcha powder.
Matcha KitKat is extremely popular among tourists.Many tourists buy several boxes to bring home because Japanese KitKat flavors are so unique.
Summary
KitKat Koi Matcha is more than just candy.It uses matcha from Uji, Kyoto, known for producing some of the best green tea in the world. Because of that, the flavor is deeper, richer, and more balanced. In just one bite, you get a mix of modern chocolate and traditional Japanese taste. Many people say that eating Matcha KitKat is like tasting a small part of Japanese culture and I agree.My first experience with Koi Matcha was simple but unforgettable. Two small bites… and I felt like I got a tiny taste of Japan.
KitKat is everywhere convenience stores, airports, train stations, and souvenir shops. People buy it for themselves and also as omiyage (gifts).One big reason for its popularity is the name. “KitKat” sounds like “Kitto Katsu,” meaning surely win. Because of this, KitKat became a symbol of good luck, especially for students.
Matcha is a very real part of Japanese culture.It is used in tea ceremonies, desserts, drinks, and many daily foods. The calm, earthy, slightly bitter taste of matcha is a big part of Japanese flavor. Matcha KitKat especially the Koi Matcha version represents this traditional taste very well.
A Message From Asep Haryono
"Thank you so much for your time here. I really appreciate your precious moment here as well. Please leave any comment down below. Let me hear from you. Greetings from Indonesia"
I think it's very tasty! In Russia KitKat is a cat food!
ReplyDeleteHow fun. I have heard of this flavor, but I have not encountered it. Glad you enjoyed it.
ReplyDelete