If you create any content on the
internet Blog podcast YouTube what I'm
about to say is insanely important
but before I tell you what that is I
hereby admit
I'm not happy about it over three years
ago I was producing content for YouTube
and my email list that said stuff like
guys artificial intelligence is going to
produce blog posts.
It's going to be a huge deal please believe me and then two years ago tools like jasper.ai started to come online and I saw that it worked AI but the content was crap and I have felt that way for the past two years up until last week .
It's going to be a huge deal please believe me and then two years ago tools like jasper.ai started to come online and I saw that it worked AI but the content was crap and I have felt that way for the past two years up until last week .
Three things happened last week.
Number one I saw chat GPT in action not some prototype but in action on Bing and was absolutely Blown Away by how good it looked
Number two I've like found that big sites like Forbes or Business Insider or like massive sites like that are starting to produce AI content and just putting it right at the top of the post created with AI fact checked by our editorial team mind you but like create with AI what is Google going to do punish AI sites not if they're Forbes.
Number three, the third thing is I finally gave up and started to dive much deeper down the rabbit hole of chat GPT prompt engineering I spent like 30 hours on it over the past week and I gotta say I come full circle so my overall point and then I'll get to a few tips on how to adapt start using AI for your work or you're probably doing yourself a disservice even if you're not using AI for like an actual blog post outlining research
YouTube descriptions transcribing or translating audio from a podcast or keyword research all sorts of stuff can be done with AI to-do list by the way notion AIS actually pretty crazy there's massive opportunity now and over the next few years when it comes to using AI for a ton of stuff so adopt the mindset that it's not all bad it's not adapt to using AI or you're probably doing yourself a disservice.
How to adapt right now and use AI or not use AI
Number one stop focusing on short form info content probably mostly talking to bloggers here not necessarily podcasting your YouTubers the simple question answer yes no topics to like 500 to 1000 word articles are probably going to be the first to go to Bing and chat gbt or whatever that stuff it's already tough enough as it is featured Snippets or already a thing and have been it's gonna go away so what can you do
Number two focus on hands-on experience content hands-on experience any content that requires hands-on experience recipes Food blocks review content it's already way beneficial to actually be able to take pictures and show personal opinions and reviews that sort of stuff.
By the way I could totally see AI doing this in the future generating its AI photos holding the product it's reviewing it's terrifying and I don't want to think about it but for right now in the foreseeable future review content probably gonna be okay doesn't need to have ai involved with it almost at all long form guides tutorials
How to content stuff that is more than just a chat GPT response probably still going to be okay and you could do that content for the foreseeable future I'm guessing and alas this is super generic but anything that requires a real human authority that somebody needs to trust
I'm never going to trust an AI chatbot that tells me anything about my health or even my money really right your money or your life why my topics any of that stuff is probably still going to be humans for the foreseeable future at least the more complicated stuff anything in your Niche that requires a really human trustworthiness anything that requires that tip
Number three do more audio or video tip number 3.5 do more video maybe not audio it's already super easy to fake audio with AI I did it two years ago on this YouTube channel you can go look right now me recreating my own voice would descript over two years ago it's gotten even better since then
Number four what I recommend most people doing continue what you're doing now but start exploring prompt engineering learning how to use AI tools for different parts of your work not necessarily the video script or the blog post but research outlining organizing your to-do lists stuff like that is already out there and even with just a little bit of work you can find stuff that helps you out your workflows for creating content managing your business it's out there right now and it's going to get nothing but better over the coming months and years.
I highly suggest you adapt a mindset of AI can be helpful do that now don't rush into it even if you're not gonna do the content right away adapt to using AI in your business in your work today byline so that when it's required tomorrow for whatever reason whatever happens with this technology you'll be more prepared and you won't be left in the dust like an old person like me who's like I don't want to use AI.
I wish things were like they were in 2005 blogging that's already me don't be me in that regard adapt the AI using adapt to using AI content or die but not actually die more like miss out on some opportunities hashtag self-promotion uh I'm building a tool that will help people use chat GPT for good content good blogging content
I've already started I'm really excited about it I think it's an absolute Game Changer I'm probably gonna charge a lot of money for it because it's really good if you're interested in
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