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- Asep Haryono | What Happened to the Internet’s Most Dramatic Chef? Salt Bae: ? - Powered by Blogger
Remember when Salt Bae, real name Nusret Gökçe, was everywhere? Sprinkling salt like a magician, flexing in tight white tees, and slicing golden tomahawk steaks at your favorite celebrity’s table? Yeah, those days were wild. But if you’ve been wondering what happened to him lately, you’re not alone.
Here’s a quick update on the rise, stall, and pivot of Salt Bae and his restaurant empire.
Big Dreams in the U.S. But Not for Long
Salt Bae’s flashy Nusr-Et steakhouse chain once had a big presence in the United States. From Miami to Beverly Hills, his restaurants attracted influencers, football stars, and curious foodies. But in 2025, that all changed. Locations in Dallas, Las Vegas, and Beverly Hills all quietly shut down. As of now, only New York City and Miami are still open.
Why the sudden exit? Overpriced steaks (some over $200), stiff service charges, and mixed food reviews didn’t help. Customers started calling it overrated. One former diner even called the experience “insane” on Reddit and not in a good way
You may also read Salt Bae - The Kardarshian Steak.
Dubai Still Rules
While his U.S. ventures took a hit, Salt Bae’s Dubai location is still going strong. He personally called it his most important and most profitable restaurant. Clearly, the Gulf region still loves the Salt Bae vibe gold steaks and all.
Shifting the Spotlight: Europe & the Middle East
Salt Bae isn’t giving up. He’s just switching lanes. His next big moves include Mexico City, Rome, Ibiza, and maybe even Monaco. He’s also eyeing spots in Saudi Arabia, including Jeddah, Mecca, and even NEOM, the futuristic mega-city. Interestingly, he recently shut down his Riyadh branch, but says even bigger plans are on the way in the Middle East.
Still Viral But Not Always in a Good Way
Salt Bae still pops up online but not always for steak-slinging. A viral video from Munich in 2025 showed him being escorted away from a Champions League celebration. Many thought he was kicked out of a party, but he denied it. He’s had a few PR hiccups like this over the past year, and it’s starting to chip away at the cool, smooth image he once had.
The Verdict?
So, is Salt Bae done? Not quite. He’s just shifting gears. The U.S. might have grown tired of his glittery gimmicks, but the Middle East and Europe still want more. Dubai remains his stronghold, and with 40 global locations in his sights, he’s far from giving up.
But let’s be honest the magic of that viral 2017 salt sprinkle has faded a bit. Whether or not he can reinvent himself beyond the meme remains to be seen
What do you think\
is Salt Bae still a culinary icon or just a faded meme?
Drop your thoughts in the comments and don’t forget to share this post if it made you hungry or nostalgic
Here’s a quick update on the rise, stall, and pivot of Salt Bae and his restaurant empire.
Big Dreams in the U.S. But Not for Long
Salt Bae’s flashy Nusr-Et steakhouse chain once had a big presence in the United States. From Miami to Beverly Hills, his restaurants attracted influencers, football stars, and curious foodies. But in 2025, that all changed. Locations in Dallas, Las Vegas, and Beverly Hills all quietly shut down. As of now, only New York City and Miami are still open.
Why the sudden exit? Overpriced steaks (some over $200), stiff service charges, and mixed food reviews didn’t help. Customers started calling it overrated. One former diner even called the experience “insane” on Reddit and not in a good way
You may also read Salt Bae - The Kardarshian Steak.
Dubai Still Rules
While his U.S. ventures took a hit, Salt Bae’s Dubai location is still going strong. He personally called it his most important and most profitable restaurant. Clearly, the Gulf region still loves the Salt Bae vibe gold steaks and all.
Shifting the Spotlight: Europe & the Middle East
Salt Bae isn’t giving up. He’s just switching lanes. His next big moves include Mexico City, Rome, Ibiza, and maybe even Monaco. He’s also eyeing spots in Saudi Arabia, including Jeddah, Mecca, and even NEOM, the futuristic mega-city. Interestingly, he recently shut down his Riyadh branch, but says even bigger plans are on the way in the Middle East.
Still Viral But Not Always in a Good Way
Salt Bae still pops up online but not always for steak-slinging. A viral video from Munich in 2025 showed him being escorted away from a Champions League celebration. Many thought he was kicked out of a party, but he denied it. He’s had a few PR hiccups like this over the past year, and it’s starting to chip away at the cool, smooth image he once had.
The Verdict?
So, is Salt Bae done? Not quite. He’s just shifting gears. The U.S. might have grown tired of his glittery gimmicks, but the Middle East and Europe still want more. Dubai remains his stronghold, and with 40 global locations in his sights, he’s far from giving up.
But let’s be honest the magic of that viral 2017 salt sprinkle has faded a bit. Whether or not he can reinvent himself beyond the meme remains to be seen
What do you think\
is Salt Bae still a culinary icon or just a faded meme?
Drop your thoughts in the comments and don’t forget to share this post if it made you hungry or nostalgic
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